DAY 1: OCTOBER 5^th

8.30 Accreditation

9.00 to 13h Business Rounds organized by Fundacion ExportAr

11.00 to 13.00 Practical Workshop: Fertilization. Agrochemical and Fertilization Companies.

14.00 Opening by Provincial, Roca´s Mayor, Fruit Ministry  and other authorities

14.30 to 15.30 Fruit regional economies and growth perspectives according to global demand - RConsulting, Felipe Rosas & Triplenlace

15.30q to 16.00 Alternative Productions, development of Pome Granate in Argentina - TIKA GROUP, Fernanda Zavala

16.00 to 16.30 The relationship between public and private. The Chilean experience - Rodrigo Echeverria, vice president of Fedefruta

16.30 to 17.00 Coffee Break

17.00 to 17.30 Presentation of CREAR Exporta Programme - Pablo Carunchio, Provincial Development Agency CREAR

17.30 to 18.00 Overview for Patagonian berries - Fine Fruit Producers Chamber

18.00 to 18.30 Strategic Aliances; key to competition in the exporting business - Argentinean Blueberry Committee,  Jorge Pazos

18.30h Questions and wrap up.

DAY 2- October 6^th   

8.30 Accreditation

9.00 to 13.00 Business Rounds organized by Fundacion ExportAr

11.00 to 13.00 Practical Workshop: Tools and procedures for traceability in exports, in terms of international quality requirements. Readers, weighing, temperature recorders and application software for traceability in fruit chain.

Free Lunch

14.00 to 15.00 Apple and Pear Outlook 2010 in EU and other European countries - Quantitative and Qualitative Review. Competitive analysis in Pear in 5 European countries and in apple in South America. Apple Industry Challenges: Climate, Labor Force, Mechanization, Costs Control, Quality and Productivity - Brazilian industry and perspectives - Pierre Pérès (Pomagri Director and former president of the World Apple and Pear Association - WAPA)

15.00 to 15.30 Argentine Season Analysis Outlook 2010  Betina Ernst, Top Info Marketing

15.30 to 16.45 Participation of the Industry in the Value Chain of the Alto Valle Fruit Chain, Present and Future (juice, cider and other industrial products) - Francisco Prado, CINEX.

16.45 to 17.15 Coffee break

17.50 to 18.15 Argentinas´ Fruit Outlook, Secretaría de Fruticulura, Federación de Productores de Fruta de Río Negro y Neuquén, and CAFI 

18.15 Wrap up.